Execution-ready
User acquisition playbook
Repeatable channels to drive traffic → signup → activation. Pair with live SEO tools and consistent CTAs on the landing page.
SEO entry pages (primary traffic)
Try before signup; exports include “Created with PilotOS” for viral loop.
LinkedIn (high ROI)
Post format
Hook: “I stopped writing proposals manually…”
Body: Show before/after (time saved, clarity, fewer tools).
CTA: Try it free → link to a SEO tool or /signup
Five starter posts (headlines)
- Built an AI that writes proposals in 30 seconds
- Freelancers are wasting hours on invoices
- What if quotes took 10 seconds?
- Most documents are unreadable… fixed it
- I combined 4 tools into one system
Reddit distribution
Targets: r/freelance, r/startups, r/Entrepreneur
Style: no hard sell—show value, share what you built, include a link naturally when it helps the thread.
Direct outreach (first 100 users)
Hey — I built a tool that generates proposals instantly. Would love your feedback, free access.
CTA strategy (site-wide)
- Primary: Start Free → /signup
- Secondary: See How It Works → landing #how-it-works
Metrics to track
- Visitors
- Signups
- Activation
- Conversion
Frontend event logging uses trackGrowthEvent in the app; wire to analytics when ready.